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Advertised as its “first annual” event (there have been none since), Chirp showed that Twitter was a big enough institution to be able to command the attention of a theater full of geeks and press. Chirp was the company’s first big conference, a glitzy coming-out for the company and its leaders. In the spring of 2010, Twitter was just graduating from being the hottest startup in tech to being a genuine cultural phenomenon. While many businesses would envy the fact that Twitter has pretty huge revenues and a user base that is enormous in comparison to almost anything except Facebook, it’s become conventional wisdom that the company needs to work to find its bearings again.Īnd oddly, getting Twitter back on track may mean taking another look at one small bit of news that got overshadowed by a Black Eyed Pea on that day five years ago. While the Internet has never shied away from offering unsolicited advice to Twitter’s leadership, it has perhaps never faced such impassioned arguments about how the company can get its mojo back from some of its closest supporters. This led to a precipitous recent drop in its share price, the delivery of a 360-tweet-long diagnosis of the company’s ailments from shareholder/cheerleader Chris Sacca, and culminated in today’s announcement that Twitter CEO Dick Costolo is stepping down from his position. Investors and pundits have taken issue with everything from the company’s CEO to its often-desultory product direction to its lackluster growth in the number of active users logging into the service each month. Twitter began to take its first tentative steps away from its geeky roots, which set the stage for a nerd backlash that still hasn’t fully abated.īut the business types whom Twitter had been courting as its new BFFs turned out to be just as mercurial as the early geeks once the company finally did go public. Instead, Twitter had suddenly blossomed into a company that aspired to be a player in media and entertainment and advertising, with its eye focused on becoming the giant, publicly-traded company it is today.
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And indeed, Will.I.Am’s armchair interview was just one of a few clear indications that Twitter really wasn’t just for geeks anymore. We were at Twitter’s first developer conference, an event called Chirp. But back in 2010, Am’s inexplicable presence at a technology conference was a good indicator that things were changing in a way that didn’t necessarily favor the folks who were there to hear stories about Apple apps, not apl.de.ap. To be fair, Will.I.Am’s interest in technology has become clearer in recent years he recently put out a smartwatch called PULS, which is a good alternative to the Apple Watch for people who prefer a smartwatch that doesn’t work.
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It was hard to understand why nobody’s favorite rapper was in the building, since he had expressed no particular interest in software engineering prior to that moment. I took it as a bad sign that Will.I.Am was hanging around backstage at a conference for software developers. The answer might lie in revisiting the moment they first broke geeks’ hearts.
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Everybody’s got advice on what Twitter needs to do at its current crossroads.